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Research papers

The readership of recruitment ads

Helsingin Sanomat is the largest newspaper in Finland with a circulation of over half a million copies on Sundays and over 427.000 on weekdays. A major share of the newspaper's advertising sales consists of classified advertising, mainly real estate,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Caroline Lilius
June 15, 1986
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Citation

Lilius, C. (1986a, June 15). The readership of recruitment ads . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-readership-of-recruitment-ads-


Case studies

Measuring business publication audiences using a consumer research model

Media people have become increasingly interested in planning and buying media schedules using the same tools that are available for consumer media: target market average audience levels, cost efficiencies, reach and frequency, etc. On the other hand,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Lee Morgenlander
June 15, 1986
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Citation

Morgenlander, L. (1986a, June 15). Measuring business publication audiences using a consumer research model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-business-publication-audiences-using-a-consumer-research-model


Research papers

Readership surveys in business markets

Over recent years, our company has been engaged in several readership studies both by personal face to face and by telephone methods amongst businessmen in general and amongst specific target groups of businessmen. In the following, I should like to...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Erhard Meier
June 15, 1986
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Citation

Meier, E. (1986a, June 15). Readership surveys in business markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/readership-surveys-in-business-markets


Research papers

The use of panels in readership research

JICNARS has, through its Diary Panels Technical Study Group, reviewed previous Diary Panel experience relevant to the use of this technique in readership research and has carried out a small scale pilot test of three different methods for keeping...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Roger Beeson, Dick Dodson, James Rothman
June 15, 1986
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Citation

Beeson, Dodson and Rothman (1986a, June 15). The use of panels in readership research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-panels-in-readership-research


Research papers

The development of readership taste and editorial research for "Die Zeit" since 1970

The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between...

Catalogue: Seminar 1985: Quality In Publishing
Author: Georg Gramse
November 27, 1985
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Citation

Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-readership-taste-and-editorial-research-for-die-zeit-since-1970


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuos-survey


Research papers

Reader selection

This paper discusses the way readers ensure that the things they read in magazines and newspapers are well adapted to their individual needs - and how close the relationship often is between the reader and the publication.

Catalogue: Seminar 1985: Quality In Publishing
Author: Guy Consterdine
November 27, 1985
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Citation

Consterdine, G. (1985a, November 27). Reader selection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reader-selection


Research papers

The market of daily press in Barcelona

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the...

Catalogue: Seminar 1985: Quality In Publishing
Author: Ginés Garrido Alart
November 27, 1985
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Citation

Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona


Research papers

Unsolved problems in media planning and media research and their interaction

If there is one field of research where misunderstandings are plentiful, than it is in the field of multi-media A.I.R. research intended for the media planning function. The basic problem is that a medium has to tell its prospective customers, what...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Benno Stoppelman
June 15, 1984
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Citation

Stoppelman, B. (1984a, June 15). Unsolved problems in media planning and media research and their interaction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unsolved-problems-in-media-planning-and-media-research-and-their-interaction